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Cambridge Informatics website design

SEO, SEM, digital marketing, WEB Maintenance, WEB Hosting

Website Services

Supercharge organic traffic with SEO services that attract your target audience

You’ve invested in a stunning website that showcases the best your business offers. But there’s a problem: you’re not getting any traffic. And no traffic means no sales.

So, what’s the solution?

Search engine optimisation (SEO)

SEO services help websites secure higher search rankings to drive more targeted organic (unpaid) traffic. The goal of SEO is to attract higher-quality visitors to a website, resulting in more business and a better bottom line.

SEO Services

What is SEO?

SEO is the process of increasing a website’s visibility within organic search results, which leads to more traffic.

Search engines like Google and Bing give users a list of web pages that best answer their search query. How they determine which pages are most relevant is a complex, nuanced, and ever-changing process. The goal of SEO is to meet the criteria set out by search engines, thus increasing the likelihood of a high ranking in search results for targeted keywords.

What’s the first thing you do when looking for a service provider or product? What about when you want a question answered, or a quick tutorial, or directions?  

You jump on your phone or computer, enter a search term, and browse the first page of results. It’s what most people do; Google receives about 5.6 billion searches a day, equalling more than 63,000 per second.

More often than not, you find exactly what you’re looking for on page one – there’s no need to trawl through page after page of results. 

If your website doesn’t rank for relevant search terms, or it does rank but shows up on page four, five, or six, it simply isn’t going to get the same quantity of traffic as the site that takes out the coveted top spot. Estimates suggest that the first page of results captures between 71 and 92 per cent of all search traffic clicks.

This is why SEO is so important. Without the latest SEO best practices in place, your website isn’t going to attract the organic traffic your business needs to thrive. 

But with the right strategies, you can enjoy the revenue-boosting benefits of a relevant and optimised website that genuinely competes for the keywords your customers are searching.

Our SEO strategy

Our goal is to drive traffic to your website

Search engine optimisation is multi-faceted and involves several techniques working in tandem to give a site the very best chance of ranking highly.  Our SEO strategy is client-tailored, but typically looks something like this:

Before we can identify the techniques that’ll best meet your unique needs and goals, we’ll perform a comprehensive, 360-degree SEO audit. From there, we can pinpoint the shortcomings, glitches, and deficiencies that are holding your website back from ranking for targeted keywords.

We undertake research in two phases: what your competitors are doing and what your prospects are doing.

What your competitors are doing

By examining how your competitors are performing, we can identify keyword gaps, backlink opportunities, and architectural flow.

What your customers are doing

Do you know what search terms your customers are using to find businesses like yours? 

You might have some guesses, but guesses won’t cut it. You need to understand exactly how people search for your specific products or services, and if relevant, in your specific location. Keyword research will identify both competitive, high-volume and long-tail keywords. Long-tail keywords are going to be crucial in the near-future, with experts predicting that 50 per cent of all searches will soon be by voice.

On-page SEO is the practice of optimising content on a web page to drive higher search engine rankings. Our expert team will ensure the following:

  • HTTPS security. Google has encouraged webmasters to secure their website in an effort to foster a safer online experience for their users. If websites are not secured, they are penalised in the search results.
  • Mobile-friendly design. More than half of all web traffic comes from a mobile device – and search engines know this. Google has introduced a mobile-first index, so your site must be responsive if it is to compete for the top spot.
  • Page speed. Slow websites are extremely frustrating, which means the longer your site takes to load, the more likely a visitor will leave (bounce).
  • No content duplication. Duplicate content can have a significant impact on your site’s likelihood of ranking highly. If Google looks at your website and finds double-up content, you will be penalised.
  • Search engine robots regularly crawl web pages to determine whether or not the content is valuable. If it is, they will index it so that their users can find it. You must make sure these bots can easily find the pages within your site.
  • Appropriate title tags. Title tags are the HTML code that creates the clickable headline shown in search engine results. Every page on your site should have a title tag that’s optimised for both a target keyword and click-rate.
  • Excellent meta description tags. Meta description tags are the HTML code that explains the content of a web page to a search engine user. Accurate, well-written, enticing descriptions improve rankings and attract traffic.

Content optimisation and SEO copywriting are also crucial to your SEO efforts. The copy on your website drives a whole lot of factors related to optimisation: without valuable content, you won’t even have the opportunity to rank for keywords.

The use of header tags (H1, H2, H3, H4, and so on) highlights the level of importance of each heading on a web page. Headings play a smallish yet notable role in the optimisation of a page.

Finally, your content should contain strategic internal linking to give other pages on your site a little more of something we call, “link juice.”

Search Engine Marketing (SEM). Adwords
Pay per click

One of the most important aspects of marketing online is the strategic use of AdWords.

It’s a powerful tool that can deliver quick results, but it can be quite expensive if not used in a cost-effective manner.

You can rely on us to utilise AdWords in a way that boosts your site’s visibility without draining your marketing budget.

In fact, we use AdWords ourselves. You can see for yourself with just one Google search.

Social Media Marketing

The power of social media marketing campaigns shouldn’t be underestimated, given that over 40% of the world’s population is on social media.

We use Facebook and Instagram to drive traffic and sales to your website by building customer goodwill, positive feelings towards your business, and brand awareness.

Let us take care of your social media campaigns and you’ll see tangible results. We’ve found that the most effective and reliable way to market your website (and your business) is through a smart combination of AdWords and Social Campaigns.

Website Hosting and Maintenance

We deliver powerful web hosting to get your business online efficiently. Our ultra-fast SSD drives offer fast page speeds on your site to give your customers the best possible web experience.

Cambridge Informatics offers unlimited SSD storage and unmetered bandwidth for your website hosting. You always have plenty of server resources for managing your website.

We provide custom made website maintenance plans for business that need ongoing updates or upgrades to their websites. Our flexible plans range from monthly to hourly rates. 

 

Website Device Optimisation

our sites come fully optimised for use on smartphones, tablets, and other mobile devices. That way, you can rest easy knowing your mobile-preferred customers are getting the superior experience they expect.

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All of our designs are all original, which means no templates. Our experienced team of web developers and graphic designers are passionate about creating a fantastic, fully customised, and finely tuned website for your business. We can help you with everything from your logo to a fully integrated branding strategy. 

Most of our websites are beautifully crafted with WordPress, which currently powers over 37% of websites on the entire internet. We design any type of website for any industry, including food service, industrial, cleaning companies, and hair salons. Whether you need basic sites, social networking sites (mini-Facebooks), or full online stores, we’ve got you covered. 

Studies show that more than half of your customers will access your website via mobile devices. That’s why we go the extra mile to ensure that your website not only looks great on desktop but that it’s also optimised for mobile devices, such as smartphones and tablets. After all, if the current trends continue, then being accessible via mobile device is only going to become more and more important.

We have all the tools necessary to make sure that your site shows up in Google and achieves the highest possible ranking in the search results. Using advanced software, we research all your relevant keywords and seamlessly include them in your website’s content and settings. We also perform SEO services for existing websites.

One of the most important aspects of marketing online is the strategic use of AdWords. It’s a powerful tool that can deliver quick results, but it can be quite expensive if not used in a cost-effective manner. You can rely on us to utilise AdWords in a way that boosts your site’s visibility without draining your marketing budget. In fact, we use AdWords ourselves. You can see for yourself with just one Google search.

  • Social Media Campaigns

The power of social media marketing campaigns shouldn’t be underestimated, given that over 40% of the world’s population is on social media. We use Facebook and Instagram to drive traffic and sales to your website by building customer goodwill, positive feelings towards your business, and brand awareness. Let us take care of your social media campaigns and you’ll see tangible results. We’ve found that the most effective and reliable way to market your website (and your business) is through a smart combination of AdWords and Social Campaigns.

  • eCommerce Websites

eCommerce is an essential element to any business looking to make sales online. Studies show that an estimated 95% of all purchases will be made online by 2040. That’s why we use WooCommerce and other top-tier systems to power your online store and integrate it with accounting systems such as Xero. We can also offer advice on billing and shipping systems to maximise your e-store capabilities

  • Networking and Community Websites

We use BuddyPress and BuddyBoss to create incredibly powerful, beautiful, and easy-to-manage networking websites. We can even create your own mini-FaceBook. With Cambridge Informatics, you can build an entire social network around your business, group, or community.

Your website domain name is the essential first step of establishing yourself online. We do the whole registration process for you with our own systems, as we are a certified domain registrar in Australia. We’ll ensure that you have plenty of options, whether you want a classic domain ending — such as .com and .net — or to explore new domain endings. You can also visit our online store to purchase a domain today.

We deliver powerful web hosting to get your business online efficiently. Our ultra-fast SSD drives offer fast page speeds on your site to give your customers the best possible web experience.

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