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Cambridge Informatics website design

Boost customer experience with smart websites that work effortlessly on mobile devices

Websites optimised for mobile phones and devices

Did you know that more than 51% of all web traffic is mobile?

When it comes to mobile website design, consumers demand it. And if your website is not mobile-friendly, you are losing leads and impacting your bottom line.

Our websites come fully optimised for use on smartphones, tablets, and other mobile devices. That way, you can rest easy knowing your mobile-preferred customers are getting the superior experience they expect.

Let’s take a closer look at the benefits of responsive web page design.

Mobile websites

What is mobile website design?

A mobile-friendly website design is one that displays correctly on mobile and hand-held devices, such as iPhones and Android smartphones.

The site actually responds to the device or display it’s being accessed from, which is why mobile-friendly websites are also called responsive websites. These sites are legible, attractive, and easy-to-navigate, even on a small screen

People don’t really visit my website on their phone, right?

Wrong. Almost one-third of Australians think they are addicted to their smartphones, so check your analytics.

As the best web design company in Australia, we believe that investing in a stunning, intuitive, responsive website is one of the most meaningful, impactful decisions you can make.

Remember, your website is your business’s 24-hour marketing tool. If a prospect lands on your site via their mobile device and finds it to be slow, clunky, and impossible to use, you can bet they will leave and take their business elsewhere.

When it comes to website packages, Australia’s businesses should make mobile-friendliness one of their top priorities – and that’s because it results in the following game-changing benefits:

  • Streamlined customer experience
  • Brand consistency across devices
  • Improved SEO
  • Optimised mobile conversion rate
  • Flexible design

Customer experience has fast become the number one differentiator between competing businesses – many customers would even pay more for a better experience. Interestingly, 60 per cent of businesses believe they’re providing a good mobile experience, but only 22 per cent of consumers agree.

To deliver a friction-free experience, you must meet your audience where they are. And often, that’s on a mobile device.

Your desktop website might be drop-dead gorgeous, something you’re really proud of and believe represents who you are as a company. But what happens when someone who has visited your desktop site switches to mobile? If the site fails to respond, the user’s excellent first-impression is dashed.

SEO (search engine optimisation) is the strategic process of implementing techniques that result in higher search result rankings. Leading search engines, including Google, put significant weight on a site’s mobile-friendliness when determining rank positions.

Today’s shoppers are comfortable making online purchases via their mobile device. About eight in ten consumershave bought a product or service via a mobile device in the last six months.

A website that performs without a hitch on mobile will result in a higher conversion rate among mobile-preferred consumers.

A website that looks great on desktop might not work on mobile. A website that looks great on mobile might not work on desktop.

A responsive web design allows you to show a different version of your site to users on desktop, mobile, and even tablet devices. Take advantage of this flexibility to achieve your design vision.

We understand the value of mobile websites

Our goal is to drive traffic to your website

As passionate designers, technical innovators, and creative web developers, our team understands the value of mobile web design. And that’s why we include full optimisation for mobile devices in all of our web design packages.

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