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Cambridge Informatics website design

How to Get Your Business's Website Seen

No matter the industry or size of your business, it’s essential to have a website to represent you and reach potential customers online. Unfortunately, many people fail to design or market their websites in a way that maximises their visibility online. As a result, they don’t get to reap the amazing benefits of a prominent and active online presence.

If you’d like to take your website out of obscurity and into the public eye, incorporate these tips for small business websites to increase web traffic in even the most crowded industries.

 

Search Engine Optimisation

 

Search engine optimisation (SEO) remains as one of the most essential tools for growing a website. To ensure that your website is optimised to come up when people use search engines like Google or Bing, you need to fill your content with relevant keywords that people will search for when looking for a business like yours.

You also have the option of using search engine marketing (SEM), where you pay for your website to appear at the top of search engine pages. If this route isn’t accessible to you at the moment, focus on adding keywords, meta descriptions, and other SEO content that will boost your traffic naturally.

 

Social Media Campaigns

 

Social media campaigns for websites can yield fantastic results if done correctly. It’s essential to understand your audience, what social media platforms they use, and what sort of ads they’ll be drawn to. That being the case, you’ll definitely benefit from collaborating with an experienced web agency on a social media campaign.

Outside of campaigns, you should have a presence on two or three social media platforms anyway. It’s an easy way to reach more people and direct them to your website, so long as you post consistently.

 

Internal Linking and Catchy Headlines

 

Keywords and meta descriptions aren’t the only ways of optimising your website for search engines. Linking internally to other helpful websites and specific articles online can also go a long way in increasing your SEO ranking. As an added bonus, they also add more authority to your site and create a more comprehensive experience for users.

Catchy headlines are another crucial way of bringing people to your website. Are they too short? Too long? Would you click on your own pages if you were in the shoes of your target audience?

 

Raise Your Website’s Profile with Cambridge Informatics

 

Need to elevate your current website or have an original one made from scratch? Cambridge Informatics is your one-stop-shop for everything you could ever need from a modern web agency. This includes web design and boosting your website’s traffic through social media campaigns, SEO, SEM, internal linking, and many more.

With over 15 years of experience behind us, there’s no task too big or too small for us to take on. So, if you’d like our help in creating or upgrading your website, please don’t hesitate to reach out. You can call us on 1300 022 125, email us at sales@cambridgeinformatics.com.au, or use our online form.