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Cambridge Informatics website design

5 Things Every Website Needs

Our society seems to become increasingly tech-centric with every passing day. That’s why every small business should have a meaningful online presence, especially if they hope to grow sustainably for years to come.

You might be wondering, “What does my website need to actually benefit my business?” To design the best website for your business, you’ll first need to know the basic features that every site needs to succeed. That’s why we’ve come up with this list of 5 essential web design tips that you should make your top priorities:

1. Consistent Design Choices

You don’t want the pages of your website to look too different from each other. Inconsistent design choices can make your website difficult to navigate, thus confusing and frustrating potential customers. It can also leave an overall negative impression of your business as being unprofessional or illegitimate. 

Thankfully, you can avoid this by deciding on a style and sticking with it. For example, you can choose a few central colours that you want to use on the website to represent your brand. Doing so will help your website be more coherent and memorable to viewers.

2. Creative About Section

Every business website should include a unique and creative About section. An About section is an excellent opportunity to tell people more about you, your business, your services or products, and why you do what you do. 

It’s a great way to humanise yourself and your business to your target audience, so long as you do it correctly. Your About section should be succinct, never more than one or two paragraphs. In these paragraphs, it’s important to be authentic and vulnerable without saying anything that puts your business or its employees in a negative light.  

3. Visible Contact Information

Ensure that your business’s contact information is strategically located on your website. Everyone who visits your site should be able to find this information easily. You can do this by having a separate section for your contact information or including it at the bottom of every page. If you want to go beyond just an email address and phone number, consider adding a convenient form into the website. 

4. Attractive Logo

It’s essential that the people who visit your website know that they’re visiting YOUR website. Prominently featuring a visually appealing logo that’s representative of your business and brand will help distinguish your website. A great logo is memorable and leaves a positive impression about your dedication, professionalism, and legitimacy. 

5. eCommerce Capability 

Having the ability to turn your website into a new revenue stream is incredibly valuable. You can do this using eCommerce so long as you’ve designed a website that can support it. Your eCommerce options will look different depending on the products or services you sell, so you may want to consider reaching out to an experienced web agency for assistance.

Small Businesses Trust Cambridge Informatics 

Cambridge Informatics is passionate about designing stellar websites for small businesses across Australia. As a team of experienced Sydney website design consultants and graphic artists, we’re able to create premium websites that incorporate all these essential features and plenty of bonuses to help set your business apart. We’re proud to be your one-stop-shop for all web and graphic design solutions in Sydney!

If you’re interested in our services or have any questions, please feel free to contact us. You can reach us by calling on 1300 022 125, emailing at sales@cambridgeinformatics.com.au, or by filling out our convenient online form. We’ll get back to you as soon as possible.