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Cambridge Informatics eCommerce Websites

Grow your business

A great website is essential for any business success, no matter the industry. 

The benefits of having an amazing website for your business are endless. An online presence will increase your business’ credibility, showcase your brand, help exude professionalism, and drive sales.

What’s more, all of these advantages can be realised quickly, efficiently, and cost-effectively. 

Not sure where to start?  

Cambridge Informatics, provides everything your business needs to grow and succeed online.

That includes small business website design, online store design, graphic design, website hosting, digital marketing, and so much more — all in one place.

Why your business needs a website?

There are well over 20 million internet users in Australia. As such, having a beautifully designed, professional website is critical to growing your business. 

It benefits your business in a number of ways, from growing your clientele to boosting your revenue. Here are the top essential reasons to build a website for your business:

Find new customers

Having a website makes it far easier for potential customers to find your business, no matter the industry. 

Though a basic website will go a long way in attracting new customers, you can completely alter the trajectory of your business by taking advantage of SEO and other technical services offered by web development companies. 

These more complex services will ensure your website can be found easily through Google’s search results. 

This is critical to growing your business, as over 80% of people in Australia are doing their shopping online. 

The reason? 

The best websites are convenient, visually appealing, and packed with information relevant to your specific services, products, and personal story. 

A website is a great way to distinguish yourself and establish your individuality as a business, no matter your size or industry.

Improve your reputation

Approximately 88% of Australians use the internet, so it’s important to make a good impression. 

A website is a great way to improve your reputation, as people associate a substantial online presence with credibility and reliability.

Given the amount of time we all spend online, it can be confusing for a business not to have any sort of online presence, whether it be with a website or on social media. 

When you don’t invest in any sort of website, people can become put-off at best or suspicious at worst. 

By instead actively trying to market your business, displaying it as professionally as possible, you’re showing people that your services are legitimate. 

Gain a competitive advantage

If people have the opportunity to choose between a business with a website and a business without, they’re going to choose the business with the website every time. 

Consumers often use the internet to research their purchases ahead of time. 

When you make the long-term investment in a high-quality website, you’re ensuring that your business comes up in their search results.

59% of small businesses in Australia don’t have a website, so why not use this as an easy opportunity to gain an advantage over your competition?

Given the amount of time we all spend online, it can be confusing for a business not to have any sort of online presence, whether it be with a website or on social media. 

When you don’t invest in any sort of website, people can become put-off at best or suspicious at worst. 

By instead actively trying to market your business, displaying it as professionally as possible, you’re showing people that your services are legitimate.